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Social Media Management
Social Media has entirely transformed the approach people had towards products and services on the web. At present, it not only influences search engines but your brand’s prestige as well. This is where our company comes into play – we assist you by creating enough information that is appealing for the viewers so as to read and inspire them to share it in their social circle.
Ad Management
Targeted social ads to grow your audience, visibility, engagement and traffic.
Social Listening
Monitoring across various criteria to identify trends and opportunities
Strategy Consulting
We’ll be your guide and help build a strategy best for your brand.
Contests & Promotions
Sweepstakes, photo contests, video contests and more.
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SOCIAL MEDIA INTEGRATION
Our Social Media Campaign Services
Social media Process
Through social media analysis and competition study, we take advantage of the social media for raising your business revenue to new levels. Social media offers cost effective techniques to uphold your business. Moreover, it is the powerful medium to receive feedback from your clients
ASSESSMENT
Our team spends quality time on analyzing the client’s business areas, social media presence along with that of its competitors. This forms the base for finalizing the strategy.
1. Project Outline
Identify client’s needs and business objectives so as to prepare the overall plan and strategy of implementation.
2. Research
Thorough research is undertaken to identify the target audience, their likes, interests and factors influencing them.
3. Audit
Understanding the perception patterns based on data analytics is the next step towards framing an effective social media solution.
4. Competitor Analysis
We pay attention to the competitors and the platforms they are active on. Knowing the competition is crucial to understand our possibilities in the sector.
APPROACH
Different strategies towards achieving the business goals are discussed and the best one is finalized with the approval from client. Project plan is prepared and expected results are quantified.
1. Project Strategy
Plan of execution and business goals are documented in terms of action items. This serves as the general framework for the project lifecycle.
2. Budget Strategy
Budget outlay along with expected output is defined for the campaigns run on each of the platforms.
3. Content Development
Platform specific content and posts are developed from time to time to be published at appropriate intervals.
4. Evaluation Plan
An evaluation plan is prepared at the onset of the project so as to ensure periodic review and assessment of the campaign.
IMPLEMENTATION
Execution of plans identified during the Assessment and Approach phases. The actual campaign goes live during this phase.
1. Execution
Our social media professionals launch the campaign on identified platforms so as to bring about a better impact on the targeted audience.
2. Review and Feedback
It is crucial to receive perceptions and popular feedback on how effective your social media campaign is.
3. Fine Tuning
Recalibration of the strategy and timely rectification is carried out so that every dollar spent gives its own share of returns.
REPORTING
Analysis and Reporting helps in the evaluation of campaign performance and achievement levels of the identified business goals.
1. Performance Reports
Regular reporting of short term and long term goals and monthly metrics aid in understanding the effectiveness of the campaign and making course corrections if need be.
2. Continual Improvement
Social media is not an end in itself. It is only a means towards achieving your larger business goals. Being prompt and making continuous improvement is what helps you stay relevant in social media.
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